Solo workers venturing out on their own need to feel like they can replace the support of a company model. Traditionally, the firm brings three things to support the core craft or product:

could offer the quality of work a larger agency could provide, but at a price that had one less zero in it. And not only was I still making more profit than if I had been salaried at an agency, but I could still make the most of the price I was charging because my overhead was almost nothing past having a computer and writing off the second bedroom

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Outsource everything. It’s all you, every day. For now. Then it’s software. Eventually you and your army of robots will be at maximum capacity and you’ll need help. But before you hire your first full-time employee, use freelancers. I’m not talking about exploiting good, hardworking people by paying them less than they deserve. I mean hiring future... See more