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Start with Why: How Great Leaders Inspire Everyone to Take Action
If we believe most people can’t be trusted, that’s how we’ll treat each other, to everyone’s detriment. Few ideas have as much power to shape the world as our view of other people. Because ultimately, you get what you expect to get. If we want to tackle the greatest challenges of our times – from the climate crisis to our growing distrust of one an
... See moreRutger Bregman • Humankind: A Hopeful History
This means that when we ramble on and on about how we have the biggest manufacturing plant on the West Coast, our customers don’t care. Why? Because that information isn’t helping them eat, drink, find a mate, fall in love, build a tribe, experience a deeper sense of meaning, or stockpile weapons in case barbarians start coming over the hill behind... See more
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
matter how little or how much they achieve, can inspire us. Those with the ability to never lose sight of WHY and also achieve the milestones that keep everyone focused in the right direction are the great leaders. For great leaders, The Golden Circle is in balance. They are in pursuit of WHY, they hold themselves accountable to HOW they do it and
... See moreSinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
Great societies understand the importance of symbols as a way of reinforcing their values, of capturing their beliefs.