Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose

Spend less time on the “what,” as in Here’s what we’re doing, and more time on the “why,” as in Here’s why we’re doing it. Show your child how geometry and fractions will help them fix their bike. Explain to your employees how the new marketing strategy they need to execute will help land a worthy moonshot. Rally your customers by embedding a purpo

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Remember, people don’t buy WHAT you do, they buy WHY you do it. If a company does not have a clear sense of WHY then it is impossible for the outside world to perceive anything more than WHAT the company does. And when that happens, manipulations that rely on pushing price, features, service or quality become the primary currency of differentiation

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Absent a WHY, a decision is harder to make. And when in doubt we look to science, to data, to guide decisions. Companies will tell you that the reason they start with WHAT they do or HOW they do it is because that’s what their customers asked for. Quality. Service. Price. Features. That’s what the data reported. But for the fact that the part of th

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People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt. In contrast, many people who are drawn to buy Macintosh computers or Harley-Davidson motorcycles, for example, don’t need to talk to anyone about which brand to choose. They feel the utmost confidence in their decision and the onl

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