Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
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Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt. In contrast, many people who are drawn to buy Macintosh computers or Harley-Davidson motorcycles, for example, don’t need to talk to anyone about which brand to choose. They feel the utmost confidence in their decision and the onl
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
We’re forced to make these less-than-inspiring decisions for one simple reason—companies don’t offer us anything else besides the facts and figures, features and benefits upon which to base our decisions. Companies don’t tell us WHY. People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or dou
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
