Start at the End: How to Build Products That Create Change

How to identify your invisible asymptotes

One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.

Here's where the oft-cited quote from Henry Ford is brought up as an obje... See more

Knutson goes on to explain the potential implications of embracing Future Self-Continuity, especially when the world seems bad, because of the way our ability to relate to our future selves shapes our decision making. Knutson suggests what this could look like at a group level.