The Past, Present, and Future of Search
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The Past, Present, and Future of Search
Unlike vertical search aggregators, boutique search engines feel less like yellow pages, and more like texting your friends to ask for a recommendation. They have constrained supply, which is the foundation for their biggest moat - trust. Importantly, boutique search engines introduce new business models that don’t rely on advertising.
Sari Azout • Re-Organizing the World’s Information: Why We Need More Boutique… — Mirror
This is how I put it in the February 22, 1999, issue of Newsweek: “Google, the Net’s hottest search engine, draws on feedback from the web itself to deliver more relevant results to customer queries.”