Squid Game and the Consumer Fintech Revolution

This new way of winning distribution is quite different from the old way. Yes it’s also capital intensive, but you’re not buying real estate. You have low fixed costs, and variable costs that scale with usage (vs. real estate servicing that you pay regardless of use). And where branch-banking might have had winner-take-all dynamic regionally, there... See more

Embedded finance frees the former from the latter. In the process, products with existing customer bases may benefit.