Spotify is trying to embrace, extend, and extinguish open podcasting

In other words, Medium tries to be the Spotify of articles: you can have an audience, but you can’t control it. Pool your content with the rest, and we’ll expose it to readers (listeners) we control, and give you a share of the money we make.

Think about Spotify’s podcast business as an example. A few years ago, the streaming audio giant evolved from being only a music service to being one for other categories of audio, such as podcasts. Given the content and experience differences between music and podcasts, many hoped the company would launch a dedicated podcast listening app to offer... See more

The current state of podcast advertising is a situation not so different from the early web: