Spotify CEO Daniel Ek explains how the company plans to help artists (and itself) make money

And so that certainly helped a little bit with demand, but it didn't solve this more monetization issue that consumers seem to have, which was why do I need to pay every new piece of content I want to consume? ... The consumer proposition wasn't fully resolved. It was just a step by the industry in the direction. It also wasn't great for the indust... See more

He understood that physical distribution was going away, that digital license strategies needed to change. He shared his view back then that Pandora should be incentivized to build a subscription business, Spotify to enter the radio space, new entrants to have an advantage in the beginning, and much more international access to digital content. The... See more