Spotify Ads Pricing And Costs | Spotify Advertising

He tells The Verge that Spotify will incorporate a hybrid business model with three distinct parts. One will involve the typical user subscription revenue, another is advertising dollars through its podcast ad marketplace and music streaming ads, and the third is a la carte options, like helping musicians and podcasters sell merch, tour tickets, or... See more

The great podcast saturation has pushed companies to think more deeply about their brand to build a loyal audience across multiple shows. More companies are following the path of streaming services and magazine publishers by launching subscription models, offering live events and access to talent as part of a package deal.

There are lots of things going on here, but I would start with the top line: advertising share of GDP started sliding immediately after the Dotcom bubble, had a major step down in the financial crisis and has been suspiciously flat ever since. That decline was very obviously concentrated in print but actually affected TV and radio as well. We think... See more