Spotify Ads Pricing And Costs | Spotify Advertising

The streaming giant is asking record labels and artists for money to advertise their songs within its app, arguing that they’ll reach new fans and increase their popularity. The effort is controversial because it’s complicating wider talks over long-term music rights between Spotify and the record companies.

Spotify has inserted sponsored songs in listeners’ playlists, and has also discussed charging artists and labels for data about their habits.