
Sports podcast advertising scores big on trust

campaigns have achieved double-digit redemption rates across the board. Perhaps more surprisingly, Kiip has yet to hear a single complaint from a gamer or developer – while brands are reaping the rewards associated with developing quality engagement with their customers by rewarding them rather than simply pushing a banner ad at them. A combination
... See moreCalvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
By many measures, Follett said, one of the very worst advertising environments is social media: “People are scrolling so tremendously quickly, like on a slot machine in Vegas—is it any wonder no one actually looks at these ads?” One of the most valuable advertising spaces, according to his data, is next to long, absorbing articles from trusted publ... See more

As brand buyers are two to three times more likely to remember exposure to advertising than a brand’s non-buyers