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Learn the Difference Between Marketing vs Transactional vs Lifecycle Email
Days to Purchase shows the distribution of the number of days it takes someone to make a purchase on your website. Visits to Purchase shows the number of Visits until purchase.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
When it comes to working with marketing automation and customer lifecycle communication, however, you should instead focus on moments of truth.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
... See moreTelling me your product is “email”, makes me assume it’s similar to other email solutions. I will expect your competitors to be GMail or Outlook and your pricing will be similar. I will expect it to have an inbox and a way to filter spam. On the other hand, if you tell me your product is “chat” I will make completely different assumptions and I wil
demographic, psychographic, behavior, and lifecycle factors: