Saved by Katarina Andrejević
Learn the Difference Between Marketing vs Transactional vs Lifecycle Email
Growth is
budgeting
Brand is
investing
budgeting
- How to spot it: Selling - there’s a a direct call to action
- Time horizon : short (weeks)
- What you should expect from growth marketing : sales results
Brand is
investing
- How to spot it: Storytelling - there’s no direct call to action
- Time horizon : long (months, years)
- What you should expect from brand marketing : awareness, pe
amanda k gordon • 🤯 How much should I be investing in brand?
Segmentation versus personas: Confusion comes from B2b versus B2C. Consumer it is similar: segments are people so that is like a persona.
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
Short-term marketing is often referred to as performance marketing and advertising for a long-term effect is commonly referred to as branding.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
When it comes to working with marketing automation and customer lifecycle communication, however, you should instead focus on moments of truth.