SoulCycle Without the Bike: Here Comes Peoplehood

To DIY your own world of life signifiers, you have to think you can improve on a

bar mitzvah

as a coming-of-age ritual, on shabbat as a form of digital detox, and as

teshuvah

as a way to grapple with your guilt (or analogs in other religious traditions). Many do of course, and every trendy San Franciscan has their personal regimen of special diets, ... See more

SoulCycle talks about how people “come for the body but stay for the breakthrough.” It’s a good workout, but that’s only the beginning. Really what people experience is a sense of release of stress or a new insight and clarity about what’s important to them or a renewed commitment to the goals in their life or an experience of sanctuary, amid anxie... See more

The innovators in this report say yes, not just possible, but necessary. They speak to millennials asfriends, offering positive and practical advice through clean and personable websites. They encouragean ethos of care for self and others and a mindset of abundance. They argue, explicitly or implicitly, thateach person is a change maker with the op... See more

Devotees say 'gym is church' and that customers will come flocking back, but analysts aren't so sure.