SoulCycle Without the Bike: Here Comes Peoplehood

Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more

After a period of Covid-induced disconnection, ‘real-world’ communities are experiencing a resurgence, and, for the young people we spoke to, the importance of meaningful social interaction, community support, and mutual aid is only growing. Helen Job, Insights Director at SPACE10, predicts that “in the future there will be an increased interest in... See more

I’m intrigued with the modern version of a country club. I think of concepts like Soho House or the Wing as “urban country clubs”. These membership businesses gather communities of like-minded people. They create repeat traffic and have demographic and psychographic desirability in their members. These communities are powerful because if they endor... See more

We wanted to explore what it would look like if we created a social-media platform that moves against hierarchy and making people into brands. What care and safety mean when creating online connections that feel more tender and meaningful and not so transactional and extractive. And we’re thinking about citation, ensuring that creators and people o... See more