Some questions

Why are we doing this? What are we aiming for? Why does that achievement matter? What does success look like?

1. Optimism, obsession, self-belief, raw horsepower and personal connections are how things get started.


2. Cohesive teams, the right combination of calmness and urgency, and unreasonable commitment are how things get finished. Long-term orientation is in short supply; try not to worry about what people think in the short t

Does ‘getting better’ mean more money? Great, how much? Does ‘getting better’ mean more clients? How many? Does ‘getting better’ mean working less? Perfect, what will you do with the time? Does ‘getting better’ mean working on projects you really enjoy? What work makes you most happy, and with what type of client?

1. What are you most curious about?


2. What is your unique perspective or way of helping in this domain?


3. Given the infinite resources available to you today, why are you doing nothing about this?