Social Tokens and Creator-Centric Economies

Social tokens allow creators to offer true fans universal benefits across every social platform without forcing them into new membership for each site they visit.

Social tokens are an intriguing category of cryptoassets. Using social tokens, creators and entrepreneurs can unlock new monetization opportunities leading to a tremendous amount of value being created by this emerging asset class.

Social Money is a branded digital token that individual artists and creators can issue to their online communities. It allows creators to own, control, and coordinate the value that they create across media platforms. It’s kind of like a personal loyalty rewards program, but with added benefits (and risks) for both creators and consumers.

The Grammy-winning artist RAC launched $RAC last fall with the caveat that fans can’t buy $RAC—they can only earn it through their fandom. RAC distributed $RAC retroactively to fans based on their support: whether they’d been a Patreon subscriber, whether they’d bought merchandise in the past, and so on. Fans could then cash in the $RAC they’d earn... See more