Saved by Sam Blumenthal
Social Retail: Immersion & Serendipity
community among members, and to tailor recommendations to individual tastes.
Rachel Botsman • What's Mine Is Yours: The Rise of Collaborative Consumption
As high quality content and effective brand strategy move down the long tail, “community” has become an important concept for every post-Web 2.0 player. Crypto token holders, influencer fanbases, DTC brand customers, creator audiences, and new social networks are all often referred to as communities, and each has a stake in developing community for... See more
Toby Shorin • Come for the Network, Pay for the Tool
