Social products win with utility, not invites (Guest Post) at andrewchen
Sangeet Paul Choudaryandrewchen.com
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Social products win with utility, not invites (Guest Post) at andrewchen
A good product designer wouldn’t allow a random set of feature ideas to be added to the final version of a new app, and in the same way, a mindful designer of networks wouldn’t allow a random set of users to initially join.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
I think the mistake too many entrepreneurs make is they start companies assuming they have scale. We’ve seen no scale, we’ve seen hyperscale, and what we realized was what we have to do is we have to start with that utility and the best networks. I didn’t realize Chris wrote that post, but I should maybe in the back of my mind that’s what I was quo... See more
Ben Thompson • An Interview with Kevin Systrom and Mike Krieger About Artifact
First, does the product have a network? Does it connect people with each other, whether for commerce, collaboration, communication, or something else at the core of the experience? And second, does the ability to attract new users, or to become stickier, or to monetize, become even stronger as its network grows larger?
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Networked products are fundamentally different from the typical product experience—they facilitate experiences that users have with each other, whereas traditional products emphasize how users interact with the software itself. They grow and succeed by adding more users, which create network effects, whereas traditional products grow by building be
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