Social products win with utility, not invites (Guest Post) at andrewchen

First, does the product have a network? Does it connect people with each other, whether for commerce, collaboration, communication, or something else at the core of the experience? And second, does the ability to attract new users, or to become stickier, or to monetize, become even stronger as its network grows larger?

My general theory of social apps is that they compete on the basis of their network structures, rather than their content formats. The network structure—who sees what—is usually the main driver of value.