Zora is built with the goal to deliver value to people, not platforms. All of us create more value online than we realize. To build on the last sentence above—“What’s Instagram without you?”

2. Decreasing trust in large social and search companies. Concurrent with the rise of creator-driven discovery is a general sense of dwindling trust in the companies consumers have historically relied on to find online content and products.

It doesn't matter what trend you chase, growth hack you engineer, or platform you build on. Digital media companies can only win if they own the customer relationship and monetization on their own platform. They must be direct-to-consumer first companies.

The internet has enabled a truly distributed and multidirectional network, in which any node can be a content creator, broadcaster, and consumer. Any two nodes can have a 1:1 relationship; as a whole, the model can be described as many-to-many (M2M). However, despite the possibility of 1:1 relationships between producer-broadcasters and their audie... See more