Social media companies love that you don't have a website
Seth Werkheisersocialmediaescapeclub.substack.com
Social media companies love that you don't have a website
Social media is similar to sharecropping :
- We’re "renting" space on a platform we don’t own
- We’re paying for that space by becoming “the product” whose attention is sold to the highest ads bidder
- Our attention is also being usurped by the makers of the platform and what they’ve programmed their algorithm to show us, and
- Our data is being collect
Regina Anaejionu • Social Media = Sharecropping? — Regina Anaejionu
webpage it’s on that is being ranked and indexed, not the actual video. And that webpage doesn’t belong to you; it belongs to the sharing site. This means your videos are driving traffic to the video sharing site, not your own website.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
On TikTok or Instagram, you don’t truly control your relationship with the people who care about your work: the platforms do. They can take away those audiences at any time, or change something in the algorithm that prevents you from reaching them, or put things in front of them that you would never want them to see. Those places are great for find... See more
Owning the link in bio is the rare opportunity to aggregate the Aggregators. It’s the “most coveted real estate in tech.”