So-Called ‘SMART Goals’ Are a Case of Style Over Substance
make sure you set smart goals. What are these? They are Specific, Measurable, Achievable, Results-oriented goals that have a Time Frame.
Brad Sugars • Instant Team Building: How to Build and Sustain a Winning Team for Business Success (Instant Success Series)
What Works: A Comprehensive Framework to Change the Way We Approach Goal Setting
amazon.com
Goals in most organizations, however, lack emotional resonance. Instead, SMART goals—goals that are Specific, Measurable, Actionable, Relevant, and Timely—have become the norm. A typical SMART goal might be “My marketing campaign will generate 4,500 qualified sales leads for the sales group by the end of Q3′09.″
Dan Heath • Switch: How to Change Things When Change Is Hard
First off, goals have an endpoint. This is why many people revert to their previous state after achieving a certain goal. People run marathons, then stop exercising altogether.(...) Second, goals rely on factors that we do not always have control over. It’s an unavoidable fact that reaching a goal is not always possible, regardless of effort.(...) ... See more