Snapchat's million-dollar idea

Combining messaging and stories will further monetize Snapchat’s messaging network.

The first generation of these companies is already on the scene. Products like Patreon, Cameo and Substack have gained traction over the past several years by zeroing in on the monetization component of the problem, offering creators pathways to generating revenue directly from their audiences rather than relying solely on platform-controlled adver... See more

The money was in a big pot, and it’s getting spread around not based on who is responsible for making it, but by who is responsible for engagement.