📽 Snap. A Picture is Worth a Thousand Words

What truly makes a category is v2: products that are only possible because of the unique properties of digital. That, for example, is why TikTok is such a threat to Facebook’s hold on attention

Notably, Snap is placing its incentives at the level of the content, rather than the creator. While some Spotlight posts bear the creator’s name, many really are anonymous — allowing people to profit from their posts without having to develop (and eventually become boxed in by) Snapchat-specific personas.