Smart Brevity
We are beating the dealer on this one now at Axios by communicating internally the way we communicate with readers. It started with what we call 5 Big Things—a weekly newsletter, all in Smart Brevity, that details in order of importance what we’re thinking or doing. It is blunt, fun and essential. ... Roy had the genius idea of having every executi
... See moreJim VandeHei, Mike Allen, • Smart Brevity
Oh this resonated. Part of the issue I run into when thinking of writing a newsletter is the sheer amount of input I have. How do I filter down the most important things.
I like the idea of the 5 Big Things, it forces me to pick the one favorite article per day and discuss it. Then release on Friday with the Top 5 Favorites or whatever.
Seems helpful for their situation, as well. I work on a wide variety of initiatives daily. Top 5 Most Impactful or something similar might be helpful for the blog we are starting to discuss our projects around IT and Security.