Smallness
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Smallness
Working in technology means one thing above all else: chasing scale. There is a reason why much of the tech world is obsessed with growth. Free from physical constraints, digital systems can scale to an incomprehensible size. The appeal of conquering the engineering, design and business challenges of mega-scale is strong, the rewards immense. But u
... See moreThe rise of community—a more directional aesthetic means that it won’t resonate with everyone. But those that do like it will really connect. This will create a smaller, more dedicated customer base, a community.
Aja Singer • For The Love #4: Moving on From Millennial Pink
While Path did indeed fail as a distribution provider, I would argue that keeping the network’s size small can still have benefits in line with my signaling theory: Deliberately limiting the number of people who can join a network (e.g. by charging a membership fee) creates scarcity which in turns makes the network more interesting. Network members... See more
Julian Lehr • Signaling as a Service
Collectives don't scale. In most successful collectives, you have an anchor group composed of less than a dozen people who are super engaged. When you compare collectives to other social structures like communities, vertical social networks and social networks, you understand that collectives are trading numbers for engagement. If a collective grow... See more