Small Data: The Tiny Clues That Uncover Huge Trends
what shoppers really wanted were “playful leisure activities, sensory pleasures, daydreams, aesthetic enjoyment, and emotional responses… a steady flow of fantasies, feelings, and fun encompassed by what we call the ‘experiential view.’”
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Iconic successes seemed outright strange at first: Amazon (wait days to receive a product you’ve never seen), eBay (buy beanie babies from someone thousands of miles away), Google (trust an algorithm to answer your questions), LinkedIn (publicly post your resume), Facebook (share personal updates with people you haven’t seen in years), Airbnb (stay... See more
Philip Clark • The end of incrementalism: how AI will reward maximalist start-ups
Shifts in values and beliefs slowly change the topography of our cultural landscape, but in some places we experience landslides that happen so quickly, we can lose our bearings. Cultural borders that we thought fell in one place now, strangely, fall in another, and the way we measure the distance between our values requires an update.
The spaces in... See more
The spaces in... See more
Creating New Units of Culture
In today's societies of material abundance, customers are increasingly prioritizing self-improvement and personal expression.