Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
Alex Harrisamazon.com
Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
third or fourth test round, we may want to investigate interaction effects using MVT, usually only on pages with more than 60,000–100,000 unique monthly visitors.
The most critical aspect of this step is expanding your view of the dominant numbers. Until you start to monitor and measure key metrics related to CLV, and build a game plan towards improving them, you will continue to over-optimize the two or three dominant numbers you’re used to.
That’s where a conversion rate-optimization framework can help. By analyzing your marketing experiences from the perspective of your prospects, you can get into the mindset of minimizing barriers to cognition.