Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
Alex Harrisamazon.com
Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
It’s important that when considering doing a test on any page on your website, you should first look at a click heat map to see which links and elements on it are most and least popular with your visitors. This will give you additional insight into which page elements you should focus on and test, and will improve the efficiency and results of your
... See moreThe most critical aspect of this step is expanding your view of the dominant numbers. Until you start to monitor and measure key metrics related to CLV, and build a game plan towards improving them, you will continue to over-optimize the two or three dominant numbers you’re used to.
For e-commerce, your goals might be based on any of these common metrics: E-commerce purchase conversion rate Average order value Return on ad spend Revenue per visitor Or they might include any of the following user actions: Request a catalog Ask a question Click to call Click to chat Sign up for a newsletter Sign up for a blog subscription Sign u
... See moreThat’s where a conversion rate-optimization framework can help. By analyzing your marketing experiences from the perspective of your prospects, you can get into the mindset of minimizing barriers to cognition.