Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
Alex Harrisamazon.com
Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
Your top landing pages represent a unique opportunity because they’re the first impression of your business and products for many visitors. These are opportunities for you to test and discover the layout, content, and messaging
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Successful websites including Amazon.com often run multiple tests on their website daily to gather data and respond to the results. They test everything from a simple image placement on their homepage, product layout, Add to
Ian Daniel • E-commerce Get It Right! Step by Step E-commerce Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips, Simplified for Your Startup & Small Business
consider three criteria in prioritizing which pages to test and in which order. They are as follows: Potential How much improvement can be made on the pages? Importance How valuable is the traffic to the pages? Ease How complicated will the test be to implement on the page or template?
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
You can keep spending the same amount of money, driving the same amount of traffic, and you’ll get more leads, sales, and revenue from a conversion-optimized website. Where else can you invest effort to get that kind of result?