I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more

Two really tangible take-aways: 1) they don’t care so much about individual viral articles as they care about creating direct, habitual readership, 2) long discounted trial periods work well to move people from ‘interested’ to ‘loyal’.”