The requirement to communicate strategy, change, and corporate goals clearly and inspiringly to the staffs as large as those at the Big Five companies is not a trivial challenge, particularly in a time when uncomfortable change is often required. Beyond communication, the publishing companies have not outlived the normal incumbent allergy to change

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Two: Create Meaningful Change According to Peter Senge, most problems we face today are a result of yesterday's solutions. When we look at the big picture and see how it all fits together, we can identify opportunities that make sense for the whole. A Theory of Change is a framework for thinking about change interventions. We need to analyze the pa... See more