SignalFire’s Creator Economy Market Map

Some rare companies innovate on all three sides of the creator triad, crossing creation tools, distribution and monetization: Roblox, for example, provides accessible tools in Roblox Studio; allows developers to have their experiences discovered by the community; and shares earnings with developers via the virtual currency Robux, which underpins a ... See more

This is changing rapidly across categories. As demand from creators has grown, companies have stepped in to provide solutions that help individuals go from potential to professional, often starting with a toolset before leveling up to provide a more aligned network through which creators can gain targeted distribution and develop real, lasting rela... See more

"Pioneering the financial instruments to support creators’ needs is a central concern of the industry. This could unlock a flywheel that could grow the creator economy 100x, fueling the next generation of creators with top talent & investors. "