To make $1000 per month, a creator needs about 100K Instagram followers, 2M views monthly on YouTube or 25M on TikTok (New Creator Manifesto, 2021). Contrast this with platforms that provide a more competitive mechanism for creator monetization. Just over 200 subscribers on Substack, OnlyFans, Twitch or Patreon at $5 per month will yield the same $... See more

The holy shit! moment of creator’s realizing that their value *could* be larger than it’s getting credit for started with platforms and the ability to accumulate and engage followers directly on platforms. But the emergence of platforms like Substack, OnlyFans, Cameo & Patreon have accelerated that and are creating a new market indicator for indivi... See more