Signal v. Noise
The truth, however, is that many product ideas end up making absolutely nothing.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
one of the most critical lessons in product is knowing what we can't know, and
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Just Get Shit Done…stop talking about doing things and make them happen. Start small, scale down, make small models really fast, learn to fail faster, then scale up or scale down. It’s better to count your mistakes in minutes, then in years. Trust that others will contribute, add, modify, revise, inform, and transform what you do.
open systems
With growth hacking, we begin by testing until we are confident we have a product worth marketing. Confident based on the evidence, not our ego or our fantasies. Only after securing this do we chase the big bang that kick-starts our growth engine. Because even the best-designed products and greatest ideas go nowhere without a jump.