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on LinkedIn, you’re reaching people under the company profile and usually with a business context. Career advice, personal development, industry-specific knowledge and observations, leadership lessons, management mantras, work/life balance. Those are examples of the content that works well on LinkedIn.

Dave Gerhardt • Founder Brand: Turn Your Story Into Your Competitive Advantage

The New and Improved Lean Office Pocket Guide - 2017 (Revised Edition with Over 50 Excel Worksheets): Tools for Elimination of Waste in ALL Types of Office Workflow Environments

Todd Sperl

amazon.com

Cover of The New and Improved Lean Office Pocket Guide - 2017 (Revised Edition with Over 50 Excel Worksheets): Tools for Elimination of Waste in ALL Types of Office Workflow Environments

LinkedIn Made Easy: Business Social Networking Simplified

Linda Parkinson-Hardman

amazon.com

Cover of LinkedIn Made Easy: Business Social Networking Simplified

Everything you need to know about LinkedIn can be divided into five segments: your profile, managing contacts, LinkedIn answers, LinkedIn groups, and LinkedIn events.

Dave Gerhardt • Founder Brand: Turn Your Story Into Your Competitive Advantage

The New and Improved Lean Office Pocket Guide - 2017 (Revised Edition with Over 50 Excel Worksheets): Tools for Elimination of Waste in ALL Types of Office Workflow Environments

LinkedIn Made Easy: Business Social Networking Simplified

Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue