Shopping Secondhand Is Now a Badge of Honor—Not a Dirty Secret

Helpsy Shop offers an array of pre-loved men’s, women’s, kids’ and baby clothing as well as accessories that are sorted by brand, size and new arrivals.

In the UK, The Restory is an aftercare service that’s gained a massive social media following for its luxury repair videos. Meanwhile, in the US, newcomer Lotte offers a remote sustainability styling service focused on your relationship with the clothes you already own.

Resale is growing 3X faster than retail fashion.  3X—ThredUP estimates that the global secondhand apparel market will grow 3X faster than the global apparel market.  8X—in North America, it’ll grow to $82 Billion by 2025.

A good product is no longer enough to win a consumer's favor. Shoppers want more than just quality, often looking for products and brands that align with their personal values.