Shopify’s uninspired vision of the future of shopping

Once you do, though, you may just come to trust their opinion and taste more than a traditional retailer’s—especially when those retailers are increasingly stocking the same brands and the same products, with no discernible point of view.

This is obvious, perhaps, but there’s plenty that online grocers can do to improve product discovery in their stores, from photography to personalized recommendations. The beauty of Amazon or Instacart knowing everything you’ve purchased means it also knows what you haven’t yet purchased.