Shopatainment: Video Shopping as Entertainment | Andreessen Horowitz

In the US, dominant platforms typically have just two out of the three: Amazon is a wealth of commerce and content related to products, Tik Tok has community and content—but it’s rare to successfully integrate all three elements (they require very distinct DNA to do well!). Successful case studies include Glossier and Food52, while new startups lik... See more

“Shopping is a sport in China,” said Coresight CEO Deborah Weinswig. “And this is a consumer who prides themselves on research before they buy something.”