Shopatainment: Video Shopping as Entertainment | Andreessen Horowitz

Powered by Instagram Checkout feature, social commerce means buying from people we follow, rather than going to actual stores and brand websites. Quite an oxymoron, social commerce represents the ultimate merger of money and influence, economy and culture, self-monetization and self-promotion. It turns consumption into creativity and blurs the boun... See more

For The New Optimists, livestreaming will continue to be a dominant shopping option. Why? This is a highly social, on-the-go group, and livestream allows them to interact and shop virtually anywhere. This form of conversational commerce is mainstream in China (livestream shopping generated $4.4bn in sales in 2018), Japan, Southeast Asia and South K... See more

China has successfully integrated multimedia content with shopping platforms, a feat that the US is only starting to crack with initiatives like Instagram’s Shops and Shopify’s competitor Shop.