Shoe Dog: A Memoir by the Creator of Nike

It would be nice to help them avoid the typical discouragements. I’d tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’

When I returned to Oregon I tried hard to cultivate and grow the management team we had, slowly, with more patience, with an eye toward more training and more long-term planning. I took the wider, longer view. It worked.

So that morning in 1962 I told myself: Let everyone else call your idea crazy… just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling.