
Shoe Dog: A Memoir by the Creator of Nike

So why was selling shoes so different? Because, I realized, it wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. People, sensing my belief, wanted some of that belief for themselves.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
felt spent, but proud. I felt drained, but exhilarated. I felt everything I ever hoped to feel after a day’s work. I felt like an artist, a creator.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
Inspiration, he learned, can come from quotidian things.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
Imperial Hotel, designed by Frank Lloyd Wright.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
them, the iconoclasts, the innovators, the rebels, that they will always have a bull’s-eye on their backs. The better they get, the bigger the bull’s-eye. It’s not one man’s opinion; it’s a law of nature.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
She was learning that I misplaced everything, especially the important things, like wallets and keys. Bad enough that I couldn’t multitask, but I insisted on trying.