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Shoe Dog: A Memoir by the Creator of Nike
When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the
... See morePhil Knight • Shoe Dog: A Memoir by the Creator of Nike
A list of 10 principles from an early internal memo at Nike, long before the company grew into a global brand. This list is rumored to have been written in 1977 by the first head of marketing, Rob Strasser, and was shared decades later by lead designer Markus Kittner.
“1. Our business is change.
2. We're on offense. All the time.
3. Perfect results co... See more
“1. Our business is change.
2. We're on offense. All the time.
3. Perfect results co... See more
James Clear • 3-2-1: On Simplifying, a 5-Step Process for Nearly Anything, and Collaboration | James Clear
More than a product, we were trying to sell an idea—a spirit.