Zora is built with the goal to deliver value to people, not platforms. All of us create more value online than we realize. To build on the last sentence above—“What’s Instagram without you?”

If you value the relationships you formed on Facebook or Twitter, you are likely worried about the future of those relationships. Those platforms are in the hands of arrogant, insulated billionaires who have promised to transform them into something that would be unrecognizable to you, and that’s the best case scenario.

Platforms like TikTok and Instagram are engines of distraction and cultural rot. They stand in front of the more difficult but more rewarding aspects of life: deep work, intimate connections with friends and loved ones, focused attention for hobbies with intrinsic rewards. By training users to crave constant novelty and the immediate approval of an... See more