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Shein: The TikTok of Ecommerce
Combine that with Shein’s huge volume of 1st party data through its app from around the globe and software-human teams that scour competitors’ sites, and Shein understands what clothes consumers want now better than anyone with the possible exception of Amazon.
Shein feeds that data to its massive in-house design and prototyping team who can g
... See more-Livestream commerce is nascent in the U.S., but it’s beginning to take hold. As in non-livestream social commerce, vertical platforms have the most traction. Whatnot, a livestream shopping site for collectibles, is the largest today.
Rex Woodbury • 5 Lessons from China's Internet Companies
Another example is SHEIN, who have done the same for commerce.
Rex Woodbury • The TikTokization of Everything
-Fashion will test on demand delivery with a focus on high-touch experiences