Saved by Darren LI and
Shein: The TikTok of Ecommerce
Shein shows one way this can go - it’s built a smartphone-only fast fashion brand that appears to be bigger than H&M and Zara combined in the USA. Part of the Shein story is the pace of inventory and the use of data (it claims to add 8-10k new SKUs every single day) but the other is that it has built this business with cheap shipping and (like ... See more
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
SHEIN’s explosion is nothing short of remarkable: SHEIN has grown over 100% every year for eight straight years (!), and its latest private market valuation makes it worth more than Zara and H&M combined.
digitalnative.substack.com • The TikTokization of Everything
Combine that with Shein’s huge volume of 1st party data through its app from around the globe and software-human teams that scour competitors’ sites, and Shein understands what clothes consumers want now better than anyone with the possible exception of Amazon.
Shein feeds that data to its massive in-house design and prototyping team who can g
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