Shashaank Bhaskar | Substack

In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reebok were all selling more shoes. So in a panicked attempt to find creative talent, Nike held a shoe design contest. The winner was a corporate architect named Tinker Hatfield. “Two days after the compe... See more

NYC tech’s newest symbol of peak status is a studio space built around a creative collective. The current wave of VCs & founders are running their businesses out of “Brooklyn-based studios” and investing in “the art of company building” predicated on taste. It’s all connected

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The new high-status thing is being a creative, high-p... See more