Seth Godin — The Pursuit of Meaning, Choosing Your Attitude, Overcoming Rejection, and More

If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile.

I loved the creative process itself, and I realized I couldn’t let my ability to be creative depend on somebody else deciding to hire me. I had to take matters into my own hands.

Choose to make work that matters a great deal to someone. Develop an understanding of genre, work to see your audience’s dreams and hopes, and go as far out on the edge as they’re willing to follow. Choose to be peculiar.

Real creativity comes from finding your medium, from being in your element. When people find their medium, they discover their real creative strengths and come into their own. Genuine creativity is not only a matter of letting go but of holding on.