However, you must be very much involved in every step of the sales and marketing process, so you understand the problems intimately and can identify the opportunities.

You get what you push, shove, scratch, and work your ass off for.

‘Get America’s best-reviewed mattress, delivered to your door for free, for a 120-night trial’.

It’s a vanilla offer

Talk about and describe in vivid detail what they’ve tried before to fix the problem and why it hasn’t worked.

However, again, this is incredibly vague. It’s gutless, and it will be ignored in a sea of other lame, impotent offers that provoke zero action.

The headline should snap your reader’s eyeballs to the screen and promise them a specific, vivid benefit. Focus on solving one specific pain point for your prospect.

reveal your discount

You see, there are five major functions of business—product