Saved by sari
Self-serve ads and the rise of DIY advertising
Contextual targeting is what traditional advertising was built upon, but obviously, it has its flaws.
PATRICK GILBERT • Join or Die: Digital Advertising in the Age of Automation
Many of these brands (eg Instacart) sit far down the purchasing funnel and so can sell very specific ads directly to brands…
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
In 1995, if you had said “should we open stores in that state or just run TV ads there?” that would not have been a meaningful question, but now all of those budgets are merging into one TAM. Do you get a better ROI on Instagram ads or faster shipping? If you open a store in that city, do your returns go down?