One way to understand ADD neurologically is as a lack of inhibition, a chronic underactivity of the prefrontal cortex. The cerebral cortex in the frontal lobe is not able to perform its job of prioritizing, selection and inhibition.

want us to think about our attention problems. They can no longer deny the crisis, so they are doing something else: subtly urging us to see it as an individual problem that has to be solved with greater self-restraint on my part and yours, not theirs.

That ‘individual responsibility’ idea is present in so many messages from awareness campaigns: the idea that it is our duty to reach out to loved ones and services for help; the suggestion that mental health support should come in the form of a ‘service’ at all; the emphasis on individual tools like therapy, meds, self-help, mindfulness and apps to