Same as Ever: A Guide to What Never Changes

The big takeaway from ice ages is that you don’t need tremendous force to create tremendous results. If something compounds—if a little growth serves as the fuel for future growth—a small starting base can lead to results so extraordinary they seem to defy logic. It can be so logic-defying that you underestimate what’s possible, where growth comes

I think that finding out how consumers act and react and what they do and feel when they see things is useful. I think that trying to predict the future proves valueless—again and again and again.

Humans and our behavior cannot be reduced to a linear equation. How we and our lives unfold and evolve is not linear, so fitting our dreams, behaviors, and limitations into a neat equation is reductionist. We’re highly complex creatures moving through a highly complex and interdependent world. We’re constantly changing and in transit